Folder Design
09/22/23
The Collective club found itself facing a pressing challenge in their membership recruitment efforts: the absence of a sophisticated prospecting folder that could be given to potential new members. This significant gap posed a considerable obstacle in their quest to convey the club's unique value proposition and the enticing benefits of membership. It placed them at a distinct disadvantage when it came to attracting and retaining high-end prospects who were seeking a comprehensive, visually appealing, and compelling overview of what the Collective club had to offer.
I meticulously designed a high-end prospecting folder for the Collective club, serving as a symbol of their unwavering commitment to professionalism, quality, and the promise of an exceptional membership experience. The folder's sleek design, materials, typography, and content were thoughtfully selected to exude sophistication and exclusivity, featuring compelling imagery, testimonials, and success stories that vividly highlighted the club's track record. This project positioned the club as a premier choice for prospective members, emphasizing professionalism and the assurance of an outstanding membership journey, marking a significant step in their pursuit of excellence.
