Branding
02/28/22
Hoping to attract a more upscale clientele, HC Events recognized the need for a stronger and consistent brand image. Their existing branding was scattered and inconsistent across different platforms. They sought a focused rebranding effort to establish a unified and appealing brand identity that would resonate with their desired high-end customers.
We conducted a comprehensive brand overhaul, beginning with the development of a refined, elegant logo that captured the essence of HC Events' sophistication but kept it accessible to not feel exclusionary. We then created a cohesive visual identity, including a color palette and typography choices, ensuring that it remained consistent across all marketing materials and online platforms. By implementing these changes, HC Events achieved a strong and consistent brand presence, successfully attracting a more upscale clientele and achieving their desired goal of growth.
